Privacy Policy

Last Updated: January 20th, 2026

1. Introduction

WheelBuildingParts.com (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website WheelBuildingParts.com and purchase products through our WooCommerce store.

Please read this Privacy Policy carefully. By using our website, you consent to the practices described in this policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide when you:

  • Create an account
  • Place an order
  • Subscribe to our newsletter
  • Contact us through forms or email
  • Participate in surveys or promotions
  • Leave product reviews

This information may include:

  • Name (first and last)
  • Email address
  • Billing address
  • Shipping address
  • Phone number
  • Payment information (processed securely through our payment processors)
  • Account username and password
  • Order history and preferences

2.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on pages
  • Click patterns and navigation paths
  • Device type and screen resolution
  • Geographic location (country/city level)
  • Date and time of visits

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience and collect information. Types of cookies we use include:

  • Essential Cookies: Required for website functionality, shopping cart, and checkout
  • Performance Cookies: Help us understand how visitors use our website
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your browsing to show relevant advertisements

You can control cookie preferences through your browser settings, but disabling certain cookies may affect website functionality.

2.4 Third-Party Information

We may receive information about you from third parties, such as:

  • Payment processors (transaction confirmation)
  • Shipping carriers (delivery status)
  • Social media platforms (if you interact with our social pages)
  • Marketing partners and analytics providers

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Order Processing and Fulfillment

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Handle returns, exchanges, and refunds
  • Communicate about your orders

3.2 Account Management

  • Create and maintain your account
  • Authenticate your identity
  • Provide customer support
  • Manage your preferences

3.3 Communication

  • Respond to your inquiries and requests
  • Send administrative information and updates
  • Provide customer service
  • Send newsletters (if you’ve opted in)
  • Notify you of promotions and special offers (with your consent)

3.4 Website Improvement

  • Analyze website usage and performance
  • Improve our products, services, and website functionality
  • Conduct research and analytics
  • Troubleshoot technical issues

3.5 Marketing and Advertising

  • Send promotional emails (with your consent)
  • Display personalized advertisements
  • Conduct marketing campaigns
  • Track the effectiveness of our marketing efforts

3.6 Legal and Security

  • Prevent fraud and unauthorized access
  • Comply with legal obligations
  • Enforce our Terms and Conditions
  • Protect our rights and property
  • Resolve disputes

4. How We Share Your Information

We do not sell your personal information. We may share your information with third parties in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

  • Payment Processors: [List processors like Stripe, PayPal, etc.] to process transactions
  • Shipping Carriers: [List carriers like UPS, FedEx, USPS, etc.] to deliver orders
  • Email Service Providers: To send newsletters and promotional emails
  • Cloud Storage Providers: To store data securely
  • Analytics Providers: [e.g., Google Analytics] to analyze website traffic
  • Customer Service Tools: To provide support

These providers are contractually obligated to protect your information and use it only for specified purposes.

4.2 Business Transfers

If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information if required by law or in response to:

  • Court orders or subpoenas
  • Legal processes or government requests
  • Protection of our rights, property, or safety
  • Prevention of fraud or illegal activities
  • Enforcement of our policies

4.4 With Your Consent

We may share your information with third parties when you have given explicit consent.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specific retention periods include:

  • Account Information: Until you request deletion or close your account
  • Order Information: [Number] years for tax and legal compliance
  • Marketing Data: Until you unsubscribe or request deletion
  • Website Analytics: Typically [Number] months

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

  • Request a copy of the personal information we hold about you
  • Receive your data in a portable format

6.2 Correction

  • Update or correct inaccurate or incomplete information
  • Access your account settings to make changes

6.3 Deletion

  • Request deletion of your personal information (subject to legal retention requirements)
  • Close your account

6.4 Objection and Restriction

  • Object to processing of your information for marketing purposes
  • Request restriction of processing in certain circumstances

6.5 Withdraw Consent

  • Withdraw consent for marketing communications at any time
  • Unsubscribe from emails using the link in our messages

6.6 Do Not Track

Some browsers have “Do Not Track” features. Our website does not currently respond to these signals.

To exercise your rights, contact us at: info@WheelBuildingParts.com 

We will respond to your request within 7 days in accordance with applicable law.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of sensitive data (SSL/TLS)
  • Secure payment processing (PCI DSS compliance)
  • Regular security assessments
  • Access controls and authentication
  • Employee training on data protection
  • Firewall and intrusion detection systems

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

9. Children’s Privacy

Our website is not intended for children under the age of [13/16]. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete it.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any information.

11. Your Choices

11.1 Marketing Communications

You can opt out of marketing emails by:

  • Clicking the “unsubscribe” link in our emails
  • Adjusting your account preferences
  • Contacting us at info@WheelBuildingParts.com 

Note: You will still receive transactional emails related to your orders.

11.2 Cookies

You can manage cookie preferences through:

  • Your browser settings
  • Our cookie consent tool (if available)
  • Third-party opt-out tools

11.3 Account Information

You can update your account information by logging into your account or contacting us.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information (we do not sell information)
  • Right to deletion
  • Right to non-discrimination for exercising your rights

To exercise these rights, contact us at [Your Email Address].

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation:

  • Right of access
  • Right to rectification
  • Right to erasure (“right to be forgotten”)
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your information includes:

  • Contract performance (to fulfill orders)
  • Consent (for marketing communications)
  • Legitimate interests (to improve our services)
  • Legal obligations (to comply with laws)

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the “Last Updated” date
  • Sending an email notification (for significant changes)

Your continued use of our website after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

WheelBuildingParts.com
Address: 341 E. Foothill Blvd., Arcadia, CA 91006
Email: info@WheelBuildingParts.com
Phone: (818) 631-2655
Website: WheelBuildingParts.com

 

By using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.